Sales promotion campaign Essay Example | Topics and Well Written Essays - 1000 words

Deals advancement battle - Essay Example The principle target segment is involved essentially of upwardly portable working class cushy specialists keen on keeping up a specific status of progress who normally as of now have very much characterized thoughts of what sorts of beverages are fitting for their situation throughout everyday life. As indicated by Hugh Archibald, administrator of the National Association of Cider Makers, â€Å"drinkers in England have a profound established impression of juice as a rural ‘alternative’ drink† (refered to in C&C, n.d.). Perceiving an incentive in an item is a quality most Britons value, especially in the bigger urban communities among the prime segment gathering. Among these buyers, picture is significant in assisting with building up this view of value. â€Å"UK buyers think about quality, they have a specialist information on natural items and what is beneficial for them. They comprehend that quality is important† (Vyse, 2005). On the off chance that Magners can situate itself as an item that offers higher caliber and subsequently more prominent incentive for the cash spent, it can rehash its Ireland accomplishment all through Great Britain too. It will be the target of this battle to support deals of Magners Cider in Great Britain to mirror a clo ser relationship to the 24% piece of the pie right now delighted in Scotland. To point out the natural idea of Magners Cider while as yet accentuating an advanced intrigue, a business crusade that centers around tending to current issues and innovations ought to be used. To bring the focal point of the buyer onto the apples utilized in the creation procedure, Magners can print up particular bundling that incorporates an exceptional apple symbol indicating a level of the business cost will be given to a children’s noble cause gathering. For those customers who buy their juice fundamentally at the bars, specific apple limited time materials can be made that can distinguish those bars

Catering and Marketing Essay

To perform effectively, a providing food administration must be showcase arranged and ought to apply the promoting idea, which is gotten from the supposition that an item ought to be fit for addressing the necessities of purchasers, principal, through its quality. To completely address the issues and needs of costumers from one viewpoint, and to achieve its business objectives then again, a providing food business needs to consolidate the components of the showcasing blend so as to be as effective as conceivable in selling its item available. Visitor fulfillment must be guaranteed. I. Presentation â€Å"Marketing isn't just a lot more extensive than selling; it's anything but a particular action by any stretch of the imagination. It includes the whole business. It is the entire business seen from the perspective of the conclusive outcome, that is, from the customer’s perspective. Concern and duty regarding advertising must consequently pervade all zones of the enterprise.† †Peter Drucker Food is a vital piece of the human needs and needs that is consistently present in each condition. It is a standard harmony that individuals have in an occasion which covers countless individuals eating and devouring significance a purpose behind the embodiment of providing food administrations. Cooking administrations is one of the most powerful business bunches in the food and refreshment industry. By industry definition, providing food is the arranged assistance of food and drinks †rather than cafés, where food and refreshments are for the most part served on request. The open door for cooking administrations to give arranged food and refreshments is far more noteworthy than it is for cafés. While cafés are specialty units that serve the overall population inside their working offices, cooking administrations, generally, can be given in any setting, open or private. Boundless kinds of settings, both inside and out, are utilized for providing food capacities. The quantity of individuals who can be served at a providing food work extend from one to many, a lot more †frequently totalling in the thousands. For an assistance association, for example, taking into account get clients, it is significant that showcasing procedures be sent to improve its own capacity to contend with other cooking administrations increase an upper hand and along these lines hold a more noteworthy number of clients. Showcasing is a significant part of each cooking activity. As client requests increment for providing food related administrations, comparing showcasing endeavors must be created. Cooking business can live amazing the quality of their showcasing endeavors, especially in zones with elevated levels of rivalry. A viable advertising plan can prompt the development of your client base, bigger providing food occupations, and expanded benefits. As customers develop progressively, the job of publicizing and exposure become the essential vehicles for data about food and administration. Meaning of Terms Promoting. It is the action, set of foundations, and procedures for making, conveying, conveying, and trading oï ¬â‚¬erings that have an incentive for clients, customers, accomplices, and society on the loose. Technique. It is the bearing and extent of an association over the long haul: which accomplishes advantage for the association through its setup of assets inside a difficult domain, to address the issues of business sectors and to satisfy partner desires. Providing food. The action of giving food and refreshment to occasions. Showcasing Mix. An arranged blend of the controllable components of a product’s advertising plan regularly named as 4Ps: item, value, spot, and advancement. Item. Speaks to a lot of unmistakable and immaterial components used to fulfill the requirements and needs of shoppers. Advancement. The publicization of an item to build deals or open mindfulness Cost. A worth that will buy a limited amount of an item or administration. Item Distribution. It is the way toward making an item or administration accessible for use or utilization by a purchaser. Extension and Delimitation of the Study This investigation is directed explicitly on eleven (11) Catering Services in the area of Bataan. Explicitly the eleven (11) providing food administrations are as per the following: 1. Tony and Ann Catering Services †situated in Balanga City 2. Mom Tah’s Catering †situated in Orion 3. Petrius Resto and Bar Catering †situated in Balanga City 4. Goldiluz Catering †situated in Balanga City 5. Ysiad’s Catering †situated in Balanga City 6. Cora’s Catering †situated in Orion 7. Junifred Catering Service and Accessories-situated in Orani 8. Cj’s Catering Services †situated in Dinalupihan 9. Mattro Catering Services-situated in Hermosa 10. Gourmet Catering and Flower Shop-situated in Orani 11. Know-Well Catering Services-situated in Abucay The eleven (11) Catering Services were exposed to review survey. Each providing food benefits in turn. Moreover, this examination was constrained to finding just the viability of the promoting procedures utilized by the diverse providing food administrations. Explanation of the Problem The fundamental motivation behind this examination was to discover the adequacy of promoting systems utilized by various providing food benefits in the region of Bataan. In particular, the examination looked to respond to the accompanying inquiries. 1. Is there a noteworthy connection between the area of the business and its showcasing methodologies? 2. Is there a noteworthy connection between the quantity of long stretches of the business and its advertising systems? Centrality of the Study An examination, for example, this empowered the diverse cooking administrations in the district to check whether their advertising procedures were viable to expand their pay. Moreover, this is additionally essential to all the providing food administrations for this will help them in the advancement of their administrations utilizing diverse advertising methodologies. With the utilization of different advertising methodologies, providing food administrations may prompt higher pay. Besides, the valuable and important data obtained from this examination may help future analysts in a similar field of study. This examination will additionally help the providing food administrations to grow progressively powerful showcasing methodologies. Related Literature As indicated by Scanlon (2007), the promoting blend incorporates the showcasing technique components and might be led either as an option in contrast to the advertising cycle or as a proceeding with action in the market procedure. The promoting blend fuses the four fundamental components into the general technique of showcasing an item or administration. The four essential components comprise of: †¢ an (item) †¢ the cost of the item (cost) †¢ the advancement of the item, and (advancement) †¢ the dissemination of the item. (place) The item. This is the essential component of the promoting blend, with different components changing in accordance with it relying upon the given circumstance. The item speaks to a lot of unmistakable and elusive components used to fulfill the requirements and needs of buyers. The item has all the characteristics of a help, and it is assigned for the market. What is an assistance, and which are the properties of an item as a help? An assistance speaks to the consequence of the connection of three fundamental components: the client (visitor), hardware (office), and the administration (staff). This outcome should address the issues of visitors (for instance, wedding gathering). The way toward building a help brand is imperative to the item as an assistance. Getting particular in the commercial center and building a brand assists with picking up the trust of visitors. Item cost. The evaluating ought to be founded on three key components: †¢ administration request, †¢ costs caused in making administrations, and †¢ contrasting and altering costs with those of opponents available. Some potential clients are more delicate to costs than others. At a few, cost is the single variable on which they base their choice to purchase (or not to purchase) an item, while others care nothing at the cost, as long as it ensures the nature of administrations gave. Thus, organizations should be flexible in valuing. They should cautiously screen the responses of clients to costs and, likewise, alter or change costs relying on request. Expenses plainly impact the cost of an item, and they decide the base cost beneath which a business will start to misfortune cash. Costs ought not, be that as it may, be excessively cost-arranged, and they ought not be expanded to take care of expenses. Rather, they ought to be founded on request and acclimated to changes available. Opponents likewise assume a significant job in estimating. A business will regularly be constrained to change its estimating strategy because of changes in the costs of adversaries. Taking into account how wild rivalry is today, it must be investigated and observed. This implies costs, when fixed, can't be permitted to stay unaltered, but instead, their acclimation to change ought to be taken as an indication of their adaptability. Item advancement. To advance an item, the business speaks with the market of interest. The market of interest includes potential clients, different business associations and associations having a place with non-financial branches, and media. In advancing an item, an assortment of special strategies are utilized to introduce the item to potential clients and stand out for them. Thinking about the developing number of limited time strategies accessible today in advancing an item, organizations decide to utilize a mix of special components.

What Rioters Read When We Need To Remember The Fight Is Worth It

What Rioters Read When We Need To Remember The Fight Is Worth It First we mourn, then we fight. As deeply, viscerally upset as I was when Donald Trump won the election, Ive been inspired and comforted by the incredible amount of activist energy his election has  ignited in progressives (and, frankly, a decent chunk of the center). However youre working for justice whether its financial donations, taking part in  bookish activism, joining protests, calling your representatives, or more the work is hard. Pushing back against racism, misogyny, xenophobia, homophobia, transphobia, anti-Semitism, and Islamophobia is never easy and the victories dont come quick. Its worth it, but its not easy. For the past few years, Ive been involved in my local abortion fund. We work to reduce the legal and financial barriers that prevent people from accessing the abortion care they need. This is both  the most difficult and the most rewarding work Ive ever done. I dont pretend to know what will happen in the next few months with regards to reproductive justice  and abortion access. All I know is that Im going to keep doing this work for as long as  its needed. When I get discouraged, and with Mike Pence headed to power  its hard not to get discouraged, I turn again and again to Laura Kaplans  The Story of Jane: The Legendary Underground Feminist Abortion Service. This collective memoir/oral history tells the story of the Jane Fund, a group of women who came together in the years before Roe v. Wade to help women obtain safe  but illegal/extralegal abortions. There is so much I love about this book but the line Ive been coming back to in the last week or so is:  The work of it is whatever the work is. Ive been meditating on this line a lot as I struggle with how to balance helping individuals  in the short term with  working to end systematic injustice in the long term. Because I think were going to be doing more work than ever in the coming years, I put out a call to Book Riots contributors asking for the book they read when they need to remember that fighting the good fight is worth it. That we can fight for good and, sometimes, we can win. Here are the books they turn to  when its time to get fired up. In the comments, tell us what book you return to when your activist practice gets hard or you need to remember that justice can triumph against all odds. I want to build up a stash of books to read when the world feels too big to change. Men Explain Things to Me by Rebecca Solnit (2015) Reading this book reminds me of why standing up and raising our voices is so damn necessary. It’s like a rallying cry, a clarion call, a knock upside my damn head. This book focuses on the gender wars, but reading it makes me want to be a stronger, better, louder social justice warrior for all persecuted populations. Steph Auteri The Harry Potter series by JK Rowling (1997 2007) Because “Happiness can be found in the darkest of times, if one only remembers to turn on the light.” (from Harry Potter and the Prisoner of Azkaban). One of the most powerful messages from this series is the ability of love to overcome fear and hatred, and that in darkness, there can be light.  Jen Sherman I Am Rosa Parks by Brad Meltzer (2014) When I read this book to my three year old daughter before bedtime, it’s anyone’s guess about whether or not I’ll be able to get through it without choking up. The answer is usually… no. But the message of empowerment and strength that comes from this illustrated tale of Rosa Parks’ part in the Civil Rights Movement makes me want to storm the castle while singing tunes from Les Mis. And not only does this book remind me that the fight is always worth it, but my daughter is being raised to know that “you must never be fearful about what you are doing when it is right” (Rosa Parks). If a middle-aged black woman in Alabama can ignite a movement, I can take this disappointment and translate it into positive action!  Elizabeth Allen The Feminist Utopia Project edited by Alexandra Brodsky and Rachel Kauder Nalebuff (2015) I read this book for the first time this summer, and it’s been in the forefront of my mind every time I turned around in this election season. Some of the pieces are essays, some are interviews, some are short stories, but all are incredibly inspiring. While they don’t all agree, each contributor has a vision, and reading that vision is both a balm and a reminder of what we’re working towards. Jenn Northington We Should All Be Feminists  by Chimamanda Ngozi Adichie (2015) Short, powerful, effective, and to the point. This is one to read (and watch the TEDx Talk) many times as a reminderand power-sourcethat fighting for ALL women’s equality is a basic and simple concept as Adichie shows with great clarity in these roughly 50 pages.  Jamie Canaves Bitch Planet by Kelly Sue DeConnick and Val De Landro  (2015) Set in the near future, women who refuse to comply with male domination results in exile to the worst prison planet ever. Id really like for this graphic novel not to become a documentary. Kristen McQuinn The Long Winter by Laura Ingalls Wilder (1940) If the pioneers living in shanties on the great plains could survive the winter of 1880-1881, I can do anything. While the Little House books have many problematic elements, they remain an inspiration to me, and this one in particular shows just what people can do when they have to.  Annika Barranti Klein Protector of the Small series by Tamora Pierce (1999) Keladry is the bad-ass heart-strong heroine I aim to be. She is the truest Hufflepuff to exist outside of Hogwarts: ready to defend her friends and family against any odds, and determined to devote her life to protecting those who need it. Danika Ellis Burn Baby Burn by Meg Medina (2016) When I think of all the shit going on in the world today, I think of Nora Lopez growing up in New York City in 1977, with the riots the fires and the power outages and the Son of Sam, not to mention the serious problems she’s having in her home life. But Nora learns to stand up and advocate for herself in a violent, unpredictable world, and girls like her give me hope and strength. Katie McLain The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making by Catherynne M Valente (2012) September  goes on adventures to Fairyland, and she has to learn to deal with the world and its cruelties and death, but this book is mainly about how hard learning to grow a heart can be. It’s about friendship and magic and trust, and about laundering your wishes so they don’t get too dirty, and how sometimes your courage may need to be scrubbed up a bit too. This whole series is just lovely and full of bravery, and exactly what you might need to get you through this winter. Sonja Palmer The Life Times of Scrooge McDuck (series) by Don Rosa (1994-2004) I turned to this series at a moment in my life when I needed to read about someone putting their nose to the grindstone and not losing sight of their goals. That’s a lot to load on a duck’s shoulders, right? Scrooge can take it: every last industry he tried to corner involved getting cheated, scammed, robbed, abandoned, and left in the wilderness with little more than his hide and his wits. Every time, he bounced back and fought for his scrappy gains until he became the famously wealthy but miserly duck of Disney cartoon fame. Want to know the secret of Scrooge’s vault? He remembers how he earned every penny and dives through his sea of money to revisit fond memories of friends and family now gone. Not everyone has a skyscraper-sized vault, but we can treasure the people who got us where we are today and work hard to make them proud. Thomas Maluck When Everything Changed by Gail Collins (2009) There’s a lot I like about When Everything Changed, but these days, the thing I find most grounding in it is the way Collins write about both the successes in the women’s movement and the failures. Extraordinary progress was made over the five or six decades about which she’s writing, but there were setbacks too. In moments when progress feels like it’s stalled or even evaporated, it’s comforting to remember that real change has never happened smoothly or quickly. Trisha Brown Bad Feminist by Roxane Gay (2014) I am so freaking imperfect. And when I need to rally and fight it’s really easy to be overwhelmed by my imperfection. It can make me feel defeated before I even begin. This one of the many reasons I love Bad Feminist so much. Not only is Gay brilliant, as usual, but she’s also compassionate about our imperfect selves. She doesn’t offer a grand rallying call but instead provides an example of how one can examine and critique the world around us. Plus, she’s so funny and smart, her existence gives me hope.  Katie MacBride Dragon of the Lost Sea by Laurence Yep (1988) This was one of the first books I ever read as a kid that reflected my own cultural heritage, one I wish I knew way more about. Theres just something so hopeful about the story of a dragon, a boy, and the ever charismatic Monkey King fighting the good fight, however reluctantly, against all odds. Jessica Yang

The Deaths of the Tragedy of Romeo and Juliet - Free Essay Example

Sample details Pages: 2 Words: 613 Downloads: 5 Date added: 2019/03/13 Category Literature Essay Level High school Tags: Romeo and Juliet Essay William Shakespeare Essay Did you like this example? Tragedy of Romeo and Juliet is filled with death in every Act, excluding I and II, across the remaining 3 Acts there a total of 6 deaths. (Romeo, Juliet, Tybalt, Mercutio, Paris and Lady Capulet) William Shakespeare’s play, The Tragedy of Romeo and Juliet, was published in 1597. None of the deaths in The Tragedy of Romeo and Juliet are similar, they all surround different issues and they all have a different impact on the not only the flow of the play, but the play itself. The suicides of Romeo and Juliet are surrounded in matters that deal with the families’ hatred toward one another. Juliet expresses herself in Act II Scene II, she mentions that both her and Romeo must defy their names in order for the two to be together: â€Å"O Romeo, Romeo! Wherefore art thou Romeo? Deny thy father and refuse thy name† (Shakespeare 33-34). Juliet is proclaiming that the love shared between her and Romeo cannot be expressed in public, due to the ongoing, seemingly everlasting feud between the Montagues and Capulets. Shakespeare treats these deaths in a very climatic way, he almost wants you to think â€Å"Dang, all of these teens lives are being taken from them just because of a feud that they probably know nothing about.† Don’t waste time! Our writers will create an original "The Deaths of the Tragedy of Romeo and Juliet" essay for you Create order While Romeo’s suicide has to do with family related issues, Mercutio’s murder deals with personal disputes between himself, Romeo and Tybalt. Mercutio fights for Romeo in Act III Scene I, when Tybalt issues the challenge; this is right after his marriage with Juliet, so he has reason to care for Tybalt: â€Å"O calm dishonourable, vile submission! Alla stoccata carries it away. (draws his sword) Tybalt, you ratcatcher, will you walk?† (Shakespeare 44-46). Mercutio is obviously willing to fight for Romeo, as he challenges and insults Tybalt. Shakespeare treats this death as something to build plot, something to build tension and make the later killing of Tybalt more impactful. Mercutio’s death has been proven to be under personal circumstances, Tybalt’s murder is surrounded by moral issues. Staying in Act III Scene I, Romeo feels he has a need to slay Tybalt after Tybalt has killed Romeo’s good friend Mercutio. â€Å"Alive in triumph and Mercutio slain! Away to heaven, respective lenity, And fire-eyed fury be my conduct now. Now, Tybalt, take the â€Å"villain† back again That late thou gavest me, for Mercutio’s soul Is but a little way above our heads, Staying for thine to keep him company. Either thou or I, or both, must go with him† (Shakespeare 84-91). Romeo is saying that he is very furious at Tybalt’s actions and that it will either be Tybalt, himself or both men that will join Mercutio in death, but someone must die. Shakespeare treats this death as if it was this big, dramatic moment in the play’s progression, he wants the audience watching the play to think, â€Å"Tybalt had it coming to him.† None of the deaths in The Tragedy of Romeo and Juliet are alike, they all surround different subjects and they all have a different impact on the the flow of the play. Romeo and Juliet’s suicides both revolve around familial issues, Romeo and Mercutio’s deaths are surrounded by personal and familial problems, and Mercutio and Tybalt’s deaths are encircled by personal and moral matters. If there is one consistency amongst all of these deaths, it is the fact that Shakespeare was trying to say that he doesn’t care how impactful in the play a character is, death can come knocking at any time; regardless if they are main characters or very obscure and have little impact to the play.

Describe And Evaluate Psychological Research Into Obedience

Describe evaluate psychological research into obedience Obedience is a compliance with an order, request, or law or submission to another’s authority (Oxforddictionaries, n.d). Stanley Milgram was an American social psychologist, known for his experiment on obedience. This was taken place in the 1960’s while he was completing his professorship at Yale University (wikipedia.org, 2015). Milgram’s (1963) study of obedience was a laboratory study to investigate how far people will go in obeying authority. The experiment took place at Yale University; this was a year after the trial of Adolf Eichmann. Milgram invented the experiment to find out,Could it be that Eichmann and his million accomplices in the Holocaust were just following orders? Could we call them all accomplices? (Milgram, 1974). The experiment involved 40 males aged between 20 and 50 from a range of background’s i.e. Construction workers to Doctors. All participants were from the New Haven area in the United States of America. The subjects had all applied to be involved in the study through a local newspaper advertisement and were paid $4.50(Grahame, 2009). Through a fixed lottery, the subjects were given a role of a teacher and their co-subject, who was an actor, would be the learner. The participants were unaware the roles were fixed until debriefing. The teacher was guided by the experimenter to give the learner a shock each time he answered a question wrong. The teacher was given a sample of a 45Show MoreRelatedDescribe and Evaluate Psychological Research Into Obedience1758 Words   |  8 PagesObedience results from pressure to comply with authority. Children are taught to obey from an early age by their care givers, in order for them to conform in society. The authoritarian rule continues through their education and working life, and is then passed on to the next generation. This essay will focus on the work of the American psychologist Stanley Milgram. It will also look at other studies into obedience that evolved from Milgram’s experiments from the early 1960s. Stanley Milgram isRead MoreAnalysis Of Stanley Milgram s Perils Of Disobedience 1372 Words   |  6 PagesIn Stanley Milgram’s essay, â€Å"Perils of Disobedience†, an experiment was conducted to test an individual’s obedience from authority when conflicting with morally incorrect orders. Following the conclusion of World War Two, Milgram’s essay was published in Harper’s Magazine, which appeals to a national audience and yields an array of content from different contextual backgrounds. As Milgram reports the results of his experiment, he provides descriptive details of many of the subjects and their behaviorsRead MoreHuman Development And Family Relations1556 Words   |  7 Pagesand explain thoughts, emotions and behaviors. Research psychologist studies exciting opportunities in psychology; it looks at various branches in the field of psychological research, for example, in clinical psychology, which includes both scientific research, focusing on the search for general principles, and clinical service, focusing on the study and care of clients, and information gathered from each of these activities influences practice and research., development psychology focuses on behaviorsRead MoreThe Lab Experiment : The Experiment, And The Blue Eyes Vs. Brown Eyes Experiment967 Words   |  4 PagesIn the field of psychology experiments are used to test a psychologists hypotheses or evaluate something. The American Psychological Association has a set of rules, a Code of Conduct that describes the ethics that should be followed during an experiment. Although in the past these rules weren’t as strict as they are today which lead to the doing of some experiments. During these times there were many experiments but three have become quite popular throughout history. These experiments were The MilgramRead MoreOne of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Ref erence to the Cognitive Social and at Least One Other Social Psychological Perspective.1698 Words   |  7 Pages Discuss with reference to the cognitive social and at least one other social psychological perspective. Social psychology has existed for about 100 years, before which psychology was a branch of philosophy. Social psychology studies individuals in their social contexts. It is a diverse discipline made up of many theoretical perspectives and variety of different methods are used in social psychological research. This assignment explores the main principles of different methods in socialRead MoreDepression in the Bible1331 Words   |  6 Pagessignificant increase or decrease in appetite and time spent sleeping, feelings of dejection and hopelessness, and sometimes suicidal thoughts or an attempt to commit suicide† (Merriam Webster). A close friend of mine battles depression and would describe it is, â€Å"a debilitating mood that makes it hard to get out of the bed in the morning, a desire to sleep all the time, inability to experience joy, and apathy towards life.† Due to its prevalent occurrence among several people groups throughout historyRead MoreExam review for CJ Essay912 Words   |  4 Pagesto research each question as completely as possible. Try to answer these questions as if you are providing information to an individual who knows nothing about each topic. Explain your answers in detail; remember, the more complete your answer is the better your grade will be. 1. The importance of Lawrence Kohlberg’s work is the link he makes between moral development and reason. Although this concept originated with Kant and other earlier philosophers, Kohlberg provides a psychological analysisRead MoreConformity and Obedience Essay3326 Words   |  14 PagesConformity and Obedience Task: outline and evaluate findings from conformity and obedience research and consider explanations for conformity (and non-conformity), as well as evaluating Milgram’s studies of obedience (including ethical issues). The following essay will be about understanding what is meant by and distinguishing the differences between the terms conformity and obedience. It will show the evaluation of two key psychological studies which seek to explain why people do and do not conformRead MoreTopic Topics On Social Psychology1425 Words   |  6 Pageshow and why we act, think, communicate and behave the way we do. Topics included under the umbrella of social psychology include: the importance of human relationships and interactions; the impact of social influences, such as group pressures and obedience; developmental and situational considerations of prosocial and antisocial behaviors; and the relationship between our attitudes and beliefs and our behaviors (Lilienfeld, Lynn, Namy Woolf, 2014, p. 496-497). Arguably one of the most essentialRead More16th May EMA tutorial1796 Words   |  10 Pages- 9) ‘Psychological processes that cannot be directly observed’ †¢ Think about the studies and concepts in each of the parts and be prepared to discuss your ideas when you are called back. Module Overview: Part 1 Why people do harm to others? †¢ Exposing the authoritarian personality †¢ Just following orders? †¢ Learning from watching Module Overview: Part 2 What determines human behaviour? †¢ Changing behaviour †¢ Determined to love? †¢ Making friends Module Overview: Part 3 Psychological processes

Opioid Substitution Treatment Barriers Health And Social Care Essay Free Essays

ISSUES. Opioid permutation intervention is internationally recognised as the most effectual intercession available to handle opioid dependance. There is concern that capacity at public clinics and pharmaceuticss is deficient to run into high demand, ensuing in a cohort of opioid-dependent patients left untreated. We will write a custom essay sample on Opioid Substitution Treatment Barriers Health And Social Care Essay or any similar topic only for you Order Now Research has focussed on pharmaceutics barriers to OST bringing but small is known about the public clinic sector. APPROACH. A narrative reappraisal was conducted by thorough scrutiny of relevant literature in electronic databases ; Medline, CINAHL and Cochrane. Cardinal FINDINGS. Despite the enlargement of OST and vacancies in pharmaceuticss, some opioid-dependent patients continue to confront barriers that block entree to intervention. These barriers are varied and multi-faceted. For the patient, stigma and a compulsory dispensing fee are important deterrences to pharmacy dosing. For the druggist, negative behaviors associated with OST patients such as debt, larceny and aggressive behavior and full capacity are grounds that impede proviso of OST. In public clinics, the backlog of stable patients non being transferred to pharmacy dosing is a suspected barrier that has non been extensively investigated. IMPLICATIONS. Research has explored pharmaceutics and patient barriers to OST entree but less is known about the public clinic barriers. More research is warranted into public clinics to clarify possible barriers of all grades of the OST system. CONCLUSION. This reappraisal emphasises the dearth of research into OST bringing in public clinics. Further probe into the processs of OST in clinics is necessary and should concentrate on patient appraisal, referral and direction. Keywords: opioid permutation intervention, pharmaceutics, clinic Word count: 246 Researching barriers to opioid permutation intervention in pharmaceuticss and public clinics Introduction Opioid dependance carries a scope of important inauspicious wellness, economic and societal jobs to the person and wider community, including the hazard of overdose, the spread of infective diseases ( HIV/AIDS, hepatitis B and C ) , psychological jobs, drug-related offense, wellness impairment and household break [ 1, 2 ] . Opioid permutation intervention ( OST ) is internationally recognised as the most good and cost-efficient pharmacological intercession available for the intervention of opioid dependance [ 3, 4 ] . In response to an addition in the Australian population of heroin-dependent users in the 1990s [ 5, 6 ] the authorities introduced OST as a injury minimization scheme to understate these inauspicious effects [ 7 ] . Since so OST bringing has steadily increased under the National Pharmacotherapy Policy and National Drug Strategy [ 7, 8 ] . The figure of patients has risen in surplus of 2,000 clients per twelvemonth since 2007 and at the clip of authorship, there are pres ently over 46, 000 clients having intervention in Australia entirely [ 8 ] . In Australia, OST involves supervised day-to-day dosing of one of three long-acting opioid replacing medical specialties ( dolophine hydrochloride, buprenorphine or buprenorphine/naloxone ) . Most new patients are initiated into intervention by the doctor at a public clinic under the supervising of a nurse or instance director. In this scene they have entree to single instance direction, reding and specialist medical support at no charge. Once they become stabilised on intervention, patients are encouraged to reassign their dosing to a community pharmaceutics [ 2 ] , thereby emancipating their dosing topographic point at the public clinic for a new patient. There is a concern that this tract is non every bit smooth as it appears. As at June 2008, an estimated 41,000 opioid dependent people in the community were still unable to entree intervention and the job is declining [ 9 ] . Confusing the job is the fact that there is no bing agencies of measuring the precise demand for intervention and no systematic monitoring of waiting times in the pharmacotherapy system [ 9 ] . Proposed accounts for this issue are varied and multi-faceted. It is believed the system capacity at both the populace clinics and the community pharmaceutics degrees may non be sufficient to suit the high demand for OST, therefore the ground why an estimated 50 % heroin-users are non in intervention. Previous surveies have investigated the pharmaceutics barriers to OST but at that place appears to be a deficiency of research into the drug and intoxicant clinics [ 10, 11 ] . This reappraisal aims to research the literature refering to OST in Australia. In peculiar the reappraisal will look into the grounds for the â€Å" unmet demand † [ 9 ] of opioid dependant patients necessitating these services and the bing barriers to the proviso, entree and consumption of OST faced by both patients and healthcare suppliers. Method A narrative literature reappraisal was conducted by thorough scrutiny of the literature in 3 electronic databases Medline, CINAHL and Cochrane. The undermentioned keywords and phrases were searched: â€Å" opiate ( opioid ) permutation ( replacing ) intervention ( therapy ) † , â€Å" referral † , â€Å" dolophine hydrochloride † , â€Å" buprenorphine † , â€Å" pharmaceutics † , â€Å" drug and intoxicant clinic † , â€Å" drug wellness clinic † and â€Å" harm minimization † . The mentions of relevant literature were besides searched. Documents were eligible for inclusion if they were written in English and published between the old ages 2000 and 2012. Documents were excluded if they chiefly focused on detoxification plans, naltrexone intervention, dolophine hydrochloride for hurting alleviation or if they pertained to patients other than big opioid-dependent patients. A comprehensive hunt of Australian cyberspace resources was besides conducted. The primary sites were Australian national and province authorities wellness policy and statistics sites ( hypertext transfer protocol: //www.druginfo.nsw.gov.au/ , hypertext transfer protocol: //www.aihw.gov.au/ , hypertext transfer protocol: //www.health.nsw.gov.au/ , hypertext transfer protocol: //www.nhmrc.gov.au ) and the UNSW National Drug A ; Alcohol Research Centre ( NDARC ) . RESULTS AND DISCUSSION: Several surveies have shown OST to be associated with benefits including reduced illicit opioid usage, lower associated offense rates and improved wellness results [ 3, 12, 13 ] . It has besides been demonstrated to be more extremely cost-efficient than detoxification or rehabilitation [ 4 ] . In response to increasing demand, the figure of dosing sites in Australia has increased from 2,081 ( 2005-06 ) to 2,200 ( 2009-10 ) with the major addition being in the figure of new pharmaceuticss taking to offer OST services [ 8 ] . Community pharmaceuticss are the chief suppliers of OST in Australia, accounting for 43 % of OST patients in NSW. This is in line with other states such as the UK, France, Germany and New Zealand where pharmaceutics is emerging as a head of OST proviso [ 14-16 ] . Although pharmacy proviso of OST has expanded, there are still people who can non entree these dosing sites, restricted by certain barriers. The lone solid grounds of these people is on waiting lists, but presently in Australia there is no official demand to supervise waiting lists or capacity [ 9, 17-19 ] . Factors explicating the inability of OST plans to run into current demand are multifaceted and interconnected and scope from deficient figure of intervention topographic points depending on location to barriers faced by patients in accessing OST such as rural location or restricted dosing hours. Much research has focussed on the challenges faced by suppliers of OST services, viz. community pharmaceuticss, GPs and public clinics. OST in community pharmaceutics Community pharmaceutics histories for 43 % of OST patients in NSW. Most surveies on OST proviso are survey-based. In a study of NSW public clinic patients, 80 % of participants preferable pharmaceutics dosing over the clinic [ 20 ] . Benefits of pharmaceutics that have been cited in patient studies include greater community integrating, a more stable dosing environment, flexible dosing hours, less travel clip and cost ( the patient may be referred to a pharmaceutics closer to their reference ) and the chance for regular takeout doses [ 20-22 ] . Takeouts are extremely valued by opioid dependent patients as they facilitate the standardization of life [ 21 ] . Patients can devour their dosage unsupervised and the decreased frequence of dosing attending allows clients to prosecute employment and instruction chances and fulfil household duties. Sing they are merely routinely given to stable patients in community pharmaceuticss and non by and large in public clinics, takeouts are a major inducement to pharmaceutics dosing. Although demand and patient penchant for pharmaceutics dosing is high, patients may still confront barriers that deter them from come ining into pharmaceutics intervention. Stigma Whilst patients on OST reported high degrees of satisfaction, a common issue in dosing sites was the presence of negative staff opinion and stigma [ 10, 21, 22 ] . When Deering et Al. ( 2011 ) asked New Zealand OST patients how intervention could be improved, an overpowering bulk identified ‘better intervention by staff ‘ [ 10 ] . The position that staff behavior could be improved was supported in a study by Kehoe et Al. ( 2004 ) nevertheless contrastingly 80 % of respondents besides reported that staff intervention was satisfactory or first-class [ 21 ] . This disagreement suggests that whilst patients were overall satisfied with staff intervention, they still felt the demand for betterment. Financial load Another common hindrance to OST identified in the literature is the fiscal load of intervention faced by patients [ 11, 20, 22, 23 ] . Whilst intervention costs in NSW public clinics are to the full subsidised by the province authorities, pharmaceutics dosing incurs a hebdomadal dispensing fee runing from about $ 30- $ 35 [ 22 ] . In one survey, 32 % of public clinic patients surveyed claimed they could non afford the pharmaceutics distributing fees perchance explicating their involuntariness to reassign to pharmacy [ 20 ] . The balance were merely able to pay an mean $ 10 a hebdomad, an sum well lower than $ 33.56, the average hebdomadal dispensing fee reported by Lea et al [ 22 ] . The fact that 23 % pharmaceutics clients owed the pharmaceutics money for dosing [ 22 ] confirms that a significant figure of OST clients struggle to afford pharmaceutics distributing fees. The theoretical account used in Canberra in which 50 % of the distributing fee is subsidised, [ 24 ] is intended to ease the pecuniary load and act as an added inducement for intervention keeping or entryway. No surveies have yet evaluated the consequence of lower fees on patient keeping times. From the druggist perspective client debt likewise serves as a deterrence against the bringing of OST or uptake of new patients. Other jobs related to behavioral disinhibition, aggression, larceny and the negative impact on concern and other clients have all been identified as grounds impacting druggists ‘ proviso of OST [ 25, 26 ] . In contrast to pharmacist concerns, one survey in the UK interviewed pharmaceutics clients and found the bulk to be overall supportive of pharmaceuticss presenting drug user services [ 14 ] , with the specification that privateness was necessary. The demand for equal privateness is in line with OST patient positions [ 22 ] . However qualitative informations was sourced from interviews which may be skewed by interviewee disposition to give socially desirable replies. Role of the GP prescriber Another common job experienced by community druggists is the trouble reaching prescribers and the prescribing of takeout doses to unstable patients [ 26 ] . Pharmacists identified the hazard of recreation of takeout doses and hapless appraisal of stableness as issues that required improved interprofessional coaction with prescribers. Interestingly in one survey a bulk of druggists agreed that prescriber communicating was equal, nevertheless little sample size and the rural location which tends to further closer interprofessional relationships may be accountable [ 27 ] . Winstock et Al. ( 2010 ) recommends the public-service corporation of standardized resources such as the NSW Department of Health ‘Patient Journey Kits ‘ to steer multidisciplinary attention of OST patients [ 26, 28 ] . Another facet lending to system capacity is the reduced supply of prescribers for OST. GPs are frequently the first point of contact for opioid-dependent people. They are required to set about extra preparation to go commissioned opioid pharmacotherapy prescribers [ 29 ] . GPs play an intrinsic function in the initial showing, appraisal and on-going feedback and monitoring of OST clients. The issue lies in the ripening work force and the retirement of commissioned prescribers, thereby cut downing intervention entree [ 17 ] . Public clinics are the lone prescribing option but considerable barriers including full system capacity and the deficiency of motion of stable patients out of clinics into pharmaceuticss besides limit the public clinics ability to suit excess patients. Unexplained vacancies Despite grounds of an â€Å" unmet demand † [ 9 ] , a survey conducted by the National Drug and Alcohol Research Centre ( NDARC ) found that more than half of OST-providing pharmaceuticss reported an norm of 7 vacancies to dose extra patients. Data extrapolation of to all NSW pharmaceuticss registered to present OST suggests that there are about 3000 vacant dosing topographic points across NSW. Whilst a 3rd of pharmaceuticss in the survey were runing at full capacity, some pharmaceuticss reported functioning no clients [ 18 ] . This spectrum of clients across registered pharmaceuticss and the being of current vacancies exemplify the underutilisation of community pharmaceutics dosing topographic points. However the fact that these vacancies may non ever be located where the demand is highest has to be taken into consideration. For illustration patient entree to intervention in rural locations is frequently restricted due to limited pharmaceutics Numberss and longer going distan ces [ 25 ] . From the literature, it appears NSW pharmaceuticss have the capacity to increase consumption of clients, with a possible 70 % of pharmaceuticss capable but non willing to supply OST services. Factors identified that would promote druggists to increase client Numberss include the stableness of the patient, higher fiscal additions per client and the option to instantly return unstable patients to public clinics [ 18 ] . However some public clinics expressed concern about taking back unstable patients, proposing there was no warrant of available dosing capacity, one time a new patient had been inducted [ 18 ] . OST in public clinics Entree to OST is determined by both the handiness of pharmaceuticss supplying OST every bit good as the capacity of public clinics to take on extra clients [ 19, 26 ] . However harmonizing to an expansive NSW state-wide study on OST by Winstock et Al. ( 2008 ) , there appears to be an underutilisation of available pharmaceutics dosing sites and limited capacity in public clinics [ 19 ] . Whilst the bulk of literature has focussed on pharmaceutics proviso of OST, relatively less research has been conducted into the public clinic grade of the OST system despite representing 19 % of dosing patients in NSW [ 8 ] . Public clinics have become an increasing country of involvement driven by studies that the motion of stable patients through the clinics out to community pharmaceuticss appears to be dead [ 17, 19 ] . This is ensuing in a backlog of patients barricading new patients from accessing intervention at the clinics. The proportion of stable patients transferred from the clinics to pharmaceuticss is estimated to be really low at 3-15 % a month [ 18 ] . Surveyed patients have cited a reluctance or inability to afford a dispensing fee and feeling dying about reassigning [ 20 ] as grounds against transportation. Precedence groups Intensifying the limited capacity of public clinics is the duty of supplying priority entree of vacancies to groups that meet standards stipulated under NSW Health directives [ 2, 7 ] . Cohorts include released captives, pregnant adult females, people with HIV, hepatitis B bearers and those on a recreation plan as ordered by the tribunal. [ 19 ] Similarly clients that show hazardous forms of illicit substance maltreatment such as those with mental unwellness and intoxicant dependance, or those that exhibit aggressive or antisocial behaviors are better managed at the public clinic instead than at a pharmaceutics. As a consequence many patients who do non run into ‘priority ‘ position are forced to wait. Obviously there is a demand to increase the efficient transportation rate of patients out to pharmaceuticss to do infinite for these clients. As antecedently mentioned, there is no consistent systematic process or set guidelines to help clinicians in covering with these iss ues and as of yet, no research has been conducted on their response to pull offing these issues. A 2008 SWAT study of NSW public clinics reported that when unable to offer immediate intervention, clinics either provided injury decrease advice referred to another public clinic, a private clinic or a GP, or offered detoxification. The assortment of actions and the effectivity of each have non been assessed and look to be decided upon at the discretion of the presiding OST practician at the clinic. Recommendations by the SWAT squad include developing a standardised response when a clinic can non offer a intervention topographic point to a client, and systematic monitoring of capacity to explicate more timely intervention in the hereafter [ 19 ] . Stability appraisal and referral processs An obstruction inherent to the pharmacotherapy system is the clinical appraisal of patient stableness and referral process. The triage function of stableness appraisal is usually coordinated by Nursing Unit of measurement Managers ( NUMs ) or a cardinal stakeholder in the public clinic and involves reexamining patient dosing history and behavior and placing those suited for transportation [ 30 ] . Currently no surveies into the clinical function or preparation of NUMs in OST proviso have been conducted. Soon determinations are guided by clinical opinion. The lone available counsel is limited to authorities policy, instead than scientific grounds and no standardized guidelines exist [ 30 ] . Whilst there are over 300 hazard appraisal instruments available to mensurate results of patients in drug and intoxicant intervention, no individual standardised attack has been nationally adopted or endorsed for OST [ 30 ] . A survey by Winstock et Al. ( 2009 ) found that execution of a province broad preparation plan improved client stableness appraisal with 25 % of staff increasing the figure of clients transferred out to community pharmaceutics [ 31 ] . However the objectiveness of this survey was affected as the method involved clinicians self-reporting cognition and accomplishments prior to and after preparation. However the survey provides preliminary grounds that acceptance of standardized appraisal processes increases the transparence of clinical determinations and can better entree to O ST [ 19, 31 ] . As above-named there appears to be underutilisation of community pharmaceutics OST services with some dosing at full capacity, whilst at the other terminal of the spectrum, some pharmaceuticss serve no patients. The bulk of pharmaceuticss reported vacancies. Whilst 75 % of clinics reportedly monitored available capacity within local pharmaceuticss, it is possible that the remainder are directing clients to overfilled dosing sites [ 18 ] . No formal survey has as of yet explored how clients refer and allocate patients to pharmaceuticss and how pharmaceuticss are selected. Decision From the reappraisal of the literature, there is grounds to propose that the current opioid permutation intervention capacity may non be sufficient to run into demand for intervention. Several barriers have been identified that restrict patient entree to intervention. Pharmacy barriers include the minority of community pharmaceuticss that opt in to present dosing, pharmacist reluctance to take on new patients due to perceived associated negative behaviors and old experiences and patient involuntariness or inability to pay the dispensing fee. The deficiency of prescribers is another aspect contributing to the decreased entree to available intervention. An country of involvement is the part of the public clinic grade of the OST system, nevertheless there is an evident dearth of research conducted into the direction of OST entree in public clinics. The dead flow of stable patients reassigning dosing from the public clinics to community pharmaceuticss is suspected to be impacting entree to intervention for new patients who do non run into precedence standards and are forced to wait. There is preliminary grounds to propose that a standardized attack to stability appraisal may ease stable patient transportation and liberate dosing sites in clinics for non-priority groups. Further research needs to be conducted into the stableness appraisal and referral processs of OST, the bing tools and processs and how effectual they will be in shuting the spread between demand and supply of OST. How to cite Opioid Substitution Treatment Barriers Health And Social Care Essay, Essay examples

Evaluation Impairments By Australian Firms -Myassignmenthelp.Com

Question: Discuss About The Evaluation Impairments By Australian Firms? Answer: Introducation In these days the impairment tests are more common method adopted by the corporate entities so as to ensure that the assets have not been overstated. A per Gros and Koch (2015), when the assets carrying amount is substantially higher to the recoverable amount, the situation is stated as impairment. However, certain assets such as inventories, resalable assets as well as deferred tax assets are excluded from such tests as they do not need one. Moreover, some other assets present in an organization also get an exclusion from being impaired on an annual basis. Though, various classes of assets need mandatory annual impairing test. Such type of assets encompasses intangible assets with infinite life, goodwill gained during merger or acquisition and various certain intangibles yet to be used. The impairment test is a mandatory process mainly carried out to judge whether the asset is integral part of the organization as per its internal as well as external information and if the same has been reflected as per the accounting standards and set of frameworks. Moreover, when an asset reflects some indication of being impaired, an impairment test becomes a must (Kabir, Rahman and Su 2017). IAS 36 and AASB 136, describes the regulations that are being associated with impairment test. As per the same, the concerned organization is responsible for anticipating the indication of impairment of an asset at the end of annual reporting year. If any such identification is observed, the recoverable amount of asset is expected to be justified as per the format present in Paragraph 9 of IAS 36. Paragraph 12 of AASB 136 has also led some identification towards valuation of impaired assets, which makes it mandatory for the organization to carry out an impairment test. The indication of the asset impairment could also be ascertained through information of certain other sources as well. In some of the cases of observable indications as stated by Paragraph 12 (a) of AASB 136, the value of the concerned asset has sink substantially during a certain period that exceeds the expectation due to usual usage or due to ongoing time frame. Sometimes there could be also a scenario wherein an organization might have been affected by substantial negative changes during a year. This is clearly mentioned in Paragraph 12 (b) of AASB 136, which also mentions if such scenario happens in future. The aforementioned effects might take place in various environment in which the asset operates (KhokanBepari, Rahman and Taher Mollik 2014). An impairment test becomes a mandate when interest rates in market or rate of return on investment have marched northwards within a certain period, as stated by Paragraph 12 (c) of AASB 136. Such a spike might be an influencing subject for discount rates while calculating the value-in-use of the particular asset together with lowering recoverable amount of the particular asset in context of materiality. Furthermore, according to Paragraph 12 (d) of AASB 136, such an impairment test should be carried out during the period when market capitalization of the organization is lower in contrast to its carrying amount of total assets (AASB 2014). Determination of necessity of conducting an impairment test for the organization could be ascertained through the information accessed via internal sources. Hence, when an indication is preset in physical form i.e. damage of the asset or its obsolesce, is pointed out by Paragraph 12 (e) of AASB 136. With the changes expected to be arose through some negative impact on the entity, such as the asset becomes obsolete, any discontinuation plan or any operational restructuring to which the asset fit in or disposal of the asset before its expiry date (Linnenluecke et al. 2015). An organization might need to calculate the recoverable amount of asset as it may identify some other evidence of asset impairment. Hence, if cash flow exists for acquisition of asset or a substantial amount of cash is considered to show it greater than actual budget, then such signs may suggest that the asset have been tested for impairment. Whenever, the cash flow for acquisition of asset is higher than its original budget, an impairment test becomes mandatory for the same (Mazzi, Liberatore and Tsalavoutas 2016). It makes it more necessary for the test when cash flow for the asset in a particular period has been combined with the budget of that of the approaching year. In case, if the recoverable amount of the particular asset is higher in context to carrying amount, the organization has the option to avoid the re-calculation of the recoverable amount taking into consideration that no events left out for eradicating the variance. As per Paragraph 16 of AASB 136, an organization may opt out from projecting a recoverable amount of the asset if there is an increment in market rates or investment but with certain conditions such as rise in short-term rates of interest that do not affect the rate of discount on materialistic context (Steele 2015). However, if the discount rate used to calculate the value-in-use of the asset is being influenced by the changes in market rates post sensitivity analysis of the recoverable amount, then it reflects two situations. Primarily, a materialistic decline in recoverable asset is not a prospect as future cash are likely to increase. For example, the organization may reflect that in order to reimburse the elevated market rates, the revenues have been adjusted. Secondly, a decline in recoverable amount might not direct towards loss of material impairment (Zhuang 2016). Finally, as per Paragraph 17 of AASB 136, if an asset is impaired, it may depict that review is relevant for the useful life of the same. Any method, be it depreciation or residual asset value, they are needed to be as per the standard that is applicable to the asset. This is an integral part may or may not be there any realization of loss attributing towards loss of the particular asset. Hence, if the difference between fair value and disposal is above the carrying value of the asset, value-in-use does not need to be estimated. References: AASB, C.A.S., 2014. Business Combinations.Disclosure,66, p.77. Gros, M. and Koch, S., 2015. Goodwill Impairment Test Disclosures Under IAS 36: Disclosure Quality and its Determinants in Europe. Kabir, H., Rahman, A.R. and Su, L., 2017. The Association between Goodwill Impairment Loss and Goodwill Impairment Test-Related Disclosures in Australia. Khokan Bepari, M., F. Rahman, S. and Taher Mollik, A., 2014. Firms' compliance with the disclosure requirements of IFRS for goodwill impairment testing: Effect of the global financial crisis and other firm characteristics.Journal of Accounting Organizational Change,10(1), pp.116-149. Linnenluecke, M.K., Birt, J., Lyon, J. and Sidhu, B.K., 2015. Planetary boundaries: implications for asset impairment.Accounting Finance,55(4), pp.911-929. Mazzi, F., Liberatore, G. and Tsalavoutas, I., 2016. Insights on CFOs perceptions about impairment testing under IAS 36.Accounting in Europe,13(3), pp.353-379. Steele, N., 2015. Accounting: Get the numbers right.Company Director,31(5), p.41. Zhuang, Z., 2016. Discussion of An evaluation of asset impairments by Australian firms and whether they were impacted by AASB 136.Accounting Finance,56(1), pp.289-294.

Apple changed free essay sample

This paper will examine how Apples concept of cheap online content influenced the growing trend of online digital distribution of entertainment and other media. It will attempt to asses the impact on consumers and businesses as the traditional methods entertainment retail are giving way to the new online distribution model. Introduction : In 2003, Apple Introduced the tunes store, a digital store from where customers could legally download and purchase Individual songs for $0. 9 and entire albums for Just $9. 9 (2). At a time when music sales were starting to decline due to online piracy, Apple provided customers with a cheap and feasible option of buying music. The system saved customers the hassle of physically going to the store and buying expensive music while giving them a cheap alternative to downloading pirated material. This business model has started being adapted widely in the entertainment and software industry, and for consumers this has meant an expanding choice of cheap digital content. We will write a custom essay sample on Apple changed or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main purpose of this paper will be to examine how Apples digital marketing incept influenced a change in the way movies, music and general entertainment media are distributed and sold. In particular, It will look Into how different retailers and artists are adapting Apples philosophy and offering reasonably priced online content directly to customers. Research for this paper will Include articles on the changing trend of retail and the growth of online media entertainment sales.It will also include a look at the influence of Apples model and how companies like Nettling are using it to provide cheap legal alternatives to illegal downloads for customers. Finally, we will look at how customers in general are benefiting from this new growing trend, and how it is challenging the traditional way of doing business. The Decline of the Music Industry When peer to peer (POP) network systems like Anapest started emerging in the late 1 sass, it started off the trend of online file sharing and pirated downloads. Users could download their desired songs for free and then share their downloads with as many people as they wanted.This marked the beginning of the music Industry downfall. In the year 2000, the total accounted US retail sales of music was $14 lion. By 2003, the figure drastically fell to $1 1. 8 million, and continued to decline. Instead of trying to embrace and adapt the system, they chose to fight it. Legal action led to services like Anapest closing down, however, online piracy itself had become too big to shutdown. The record companies stuck to their old and traditional way of thinking and did not try to be innovative or learn from the new system.They reacted aggressively when they should have adapted and therefore they were unsuccessful in combating piracy. Many record labels tried to combat piracy by offering their own inline music subscription services but these were also unsuccessful. It is only when Apple entered the market that things began to change. Exhibit 1: Musics Lost Decade- Sales Cut in Half ere Beginnings of the Digital Marketplace Apples venture into the digital marketplace started out in 2003 with the tunes store. The service gave users the option of downloading individual songs for $0. 99 and entire albums for $9. 99.This was in contrast to other online music service that charged premium fees from users for downloading music. (1) When file sharing started gaining popularity towards the end of the sasss, many large music labels such as SONY and MME tried launching their own online music services. AOL Time Manner, Bertelsmann and MME Jointly introduced a service called Music Net in 2001. Users were charged $9. 95 a month for which they could download 100 songs. These songs however could not be transferred to Cads or portable MPH players, and could only be enjoyed for days before they expire and had to be repurchased.SONY and Universal went another way offering a service called Precisely that allowed users unlimited downloads for a fee of $179. 40 per year. (10) The problem with these services were that they were competing in a market where users could Just get unlimited music for free, with which they could enjoy in anyway they liked. Compared to this, the paid online music available seemed like a very impractical option and in some cases it was probably cheaper or practical to physically purchase a music album. By offering single downloads for $0. 9, Apple gave customers the cheap alternative to buying expensive records at the store, paying for costly digital subscriptions or downloading illegal copies. The ease and convenience of purchasing music from tunes along with the very competitive price made it a very viable option for customers. By offering material at a uniform price, they standardize the price of music and making the buying experience much more simple for the customers. The main benefit of this system was that it focused on giving the customer and music fans the most convenient way to access music, while still benefiting the artists.Music fans no longer had to buy whole albums, but instead had the choice of purchasing songs they liked at a very cheap price without having to leave their house. There has been a lot of debate over whether tunes benefited or harmed the music industry, and opinion on this is still quite divided. Many believe that by making individual songs available for purchase, tunes led to the decli ne in overall album sales. However, it also helped salvage the industry in a time when it was being than good to the music industry, but it did make it easier for them to sell music to customers and fight off some of the effects of piracy.Apple itself does not make a lot of money off tunes. The system is designed to give music fans a better experience, Nile supporting the companys other products. (7) While Apple has used this system to expand its own sales, consumers themselves have more options in terms of purchasing and enjoying music and other entertainment. Customers themselves have of course reacted positively to tunes; leading to an increasing trend of paid digital downloads, as of early 2010, Apple had sold 10 billion songs through tunes and the service made up a substantial portion of 70% of online digital sales. 11) By focusing on the user experience, and giving customers exactly what they want, Apple has managed to make itself the leader in the distribution of online digital entertainment. Exhibit 2 : The App Store After the success of digital music, Apple expanded its tunes store and started to offer things like movie rental, TV show downloads and so on (4). Today, Apple has expanded this concept to the App Store where it offers a variety of downloads including software and games for Apple computers and mobile devices.Additionally, the tunes program is also available to PC users, offering the ease of digital shopping to a wider variety of people. Even though tunes and other similar services are growing in popularity, the system of online sales did come with some initial limitations, the most significant of which was probably Digital Right Management. Digital Rights Management When record companies started selling their music through tunes, they gave the Apple strict conditions that the digitally purchased music could not be copied. This led to the creation of Digital Rights Management (DRY).This was a sort of encryption that made it difficult to make multiple copies of downloaded music. It seemed like a logical step on the part of record labels, as they did not want digital sales to translate onto greater piracy. For consumers, the hassle didnt seem like much as they were getting cheap legal music without having to look too search extensively for it. However, the restrictions placed by the DRY made purchasing digital music much more inconvenient for consumers. If consumers did something simple like change their computer operating system, they would lose all their music and would have to repurchase everything.The copying restrictions made it difficult and even illegal to Ironically, this was not a restriction that people faced with pirated music. The hassle created by DRY made purchasing digital music online less appealing. It made more sense to Just download pirated material that could be copied, backed up and retrieved multiple times, without payment. The DRY system was actually punishing customers for genuinely purchasing music, while at the same time making piracy look eke a better alternative. Apple had always insisted on the removal of DRY, and after considering its negative effects, record companies started to do so. Nowadays the restriction is no longer placed on digitally purchased music, and online music sales have been growing, although it is not possible to say that this is due to the removal of DRY. The removal of the restriction however has made it more practical for customers to get paid digital downloads, by making them Just as convenient as pirated copies. Exhibit 3: Digital Rights Management Even though the DRY system has been removed from downloaded content,Apple employs a sort of restriction of its own. Music and other content downloaded from tunes are only compatible with Apple products and cannot be played on other devices (18). This has not affected the companys sales though, as the popularity of its mobile devices like the pod was pivotal in making the tunes store a success. Growth in popularity of the tunes concept As mentioned before, Apples pricing an d selection made purchasing music through tunes very appealing to customers. The concept became even more popular Ninth the introduction of Apples pod. 3) The first generation pod was a revolutionary up player that allowed users to listen to music on the go. This device only worked Ninth tunes, and as it gained in popularity, so did Apples tunes store. It became more convenient for pod owners to download music directly from the tunes store and transfer it to their pod, instead of going through the whole hassle of purchasing CD or looking for a reliable pirated copy online. In essence, Apple made it mandatory for pod users to have tunes and once they had it, it only made sense to purchase the wide variety of cheap online content that Apple offered.What fractionated Apple from the competition was that they offered a convenient all- could get the music and provided them with a fashionable device to enjoy the music anywhere they went. Exhibit 4: tunes Global Market Share Exhibit 5: The Revolutionary MPH player pod The pod was not successful in its initial few ye ars and took some time to gain in popularity. Apple kept making improvements to the product as it brought out newer models with features like color display, video playback and PC compatibility.These developments along with Apples creative marketing helped boost product sales making it the leading MPH player in the market. The pod + tunes complementary product combination proved very successful for Apple, and as more people started buying pods, the volume of digital downloads from the tunes store also increased. 18) The biggest appeal of the pod was that it allowed users to take different songs from their Tunes library, and create their own custom plastic. People no longer had to carry around Cads of whole albums or waste time making mix Cads.People could now carry hours of music in their pocket, and had more control on how they chose to enjoy it. Apple extended the concept of the pod to create many more mobile devices eke the phone, the pad and the pod touch, all of which have been very successful mobile devices. Tunes has also been made available in all of Apples devices making it possible for customers to purchase digital content wherever they are. Apple had taken the concept further, and people no longer had to physically use their computers to purchase digital content.The company also introduced a service called cloud that made content purchase from tunes instantly available on all of the Apple devices that a user owns. (9) This added another level of convenience for customers En purchasing digital content, which has grown to include movies, TV shows, games and software. All of this convenience has helped popularize tunes even more Ninth consumers. Apple also offers something called the App Store where its users can download various application, software and games.The company revolutionized the way people purchase and enjoy entertainment and made it a more user-oriented experience. How the tunes system works Tunes, which initially offered digital music downloads, has expanded to offer a Med variety of content such as TV shows, movies, books and bedposts. Customers are harmed a reasonable price and again have the ease of purchasing content from the comfort of where they are and taking it along on any Apple device they own. Customers can purchase a wide variety of content through their tunes account and pay for it either through their credit card or by redeeming tunes gift cards.Like special offers available to them. For customers, the whole process of shopping for entertainment has been moved online. Tunes, works as a middleman between the record label and the final customer. For every song sold at $0. 99 Apple keeps $0. 35 and gives the rest to the record labels/artists. 13) While this might mean that artists receive less money, it is still than receiving nothing at all from an illegal download. While music is the primary item sold through Tunes, Apple also offer TV shows and movies from its online digital store.TV shows are made available very quickly and are uploaded as soon as the program is shown on actual television. TV shows on Tunes are actually available before pirated copies appear on the Internet. Users can pay a reasonable fee to purchase HAD quality versions of shows, which they can enjoy on their computers or various mobile Apple devices. Apple has also introduced meeting called Apple TV, to take this concept a step further. This is a small device Inch when connected to a television, allows users to access and enjoy all the content that they have downloaded from Tunes.This is quite convenient as it allows users to take all their purchases with them wherever they go, without having to physically carry a lot of items. This is Just another additional way Apple is making it easier for customers to purchase and enjoy entertainment regardless of where they Catering to a wider market A lot of new artists and bands are bypassing traditional music labels and releasing materials themselves online. A lot of new emerging artists sell materials directly through tunes, in addition to other outlets.What this has done is given some artists more control over their material, while allowing consumers to discover new music they might not have heard of normally. Tunes has a feature called the Genius, which recommends music to users depen ding on their tastes. This has also given customers a wide variety of choice while giving a lot of exposure to artists. Consumers now have a much wider array of choices than ever before. Back in the day, the only way to discover new music was through the radio, word of mouth, magazines or channels like MET.The problem with this is that radio and other media outlets only cater to what is popular, and the programming does not really appeal to everyones tastes. With the Tunes system, customers are not forced to listen to what is popular, but rather get custom recommendations based on their own tastes and preferences. In a way, Tunes has really personalized the whole process of discovering new music. The system is indeed very user-oriented, and seeks to satisfy Never is using it. From a business perspective, the Tunes system of customized recommendations is very profitable since it allows access into niche markets.In an article for wired magazine in 2004, author Chris Anderson talked about the Long Tail-the niche market that traditional retailers were not tapping into. The article argued that normal record stores, only sold popular music, movie theatres ran popular movies but no one really catered widely to people with less mainstream tastes. This market was called tapped into this Long Tail market. Unlike traditional record stores, Tunes doesnt have to worry about shelf space, inventory, or stocking items that they known will sell.It can sell as wide variety of music and other content regardless of popularity, cause it doesnt have to worry about the things normal retailers do. In this regard, Tunes is reaching a much wider audience than artists and record labels did, with their traditional system. Customer choice is no longer limited to what is popular; Tunes can cater to almost any music taste, as it does not face the challenges and limitations of normal music retailers. Adaptation and application of the Apple Model Apples business model introduced the concept of providing customers with cheap digital content.This kind of innovative thinking is what helped the company stay ahead in times of rampant online piracy. Many different companies and even artists themselves are slowly adapting the online distribution philosophy outside of Apples own industry. Companies like Nettling for example, offer customers a wide variety of choice of online programming for only $7. 99 a month. (21) Traditionally, when people Anted to rent a movie, or video, they would have to make the trip all the way to a died rental store like Blockbuster. After Apple started successfully selling digital content online, companies like Nettling took notice and adapted somewhat similar strategies. Nettling is an online video service that allows users to watch a very large ND growing collection of TV shows, movies and other content, all for Just $7. 99 a month. (5) This is sort of consistent with the Apple system of providing customers Ninth quality online entertainment at cheap prices. With Nettling, customers can select hat they want to watch from the comfort of their own home and they can watch as many programs as they want for a fixed flat fee.The service is quite popular in North America and serves as a good example of a company successfully selling legal entertainment online in an age of digital piracy. Not surprisingly large video chains such as Blockbuster that followed a traditional business model went out of business after failing to stay competitive against online piracy and then against Nettling. (5) Exhibit 6: NETTLING and Blockbuster store out of business As mentioned before, digital music stores like tunes do not have to worry about things like shelf space like normal retailers.Additionally, they can sell almost any kind of music regardless of popularity, as the problem of carrying excess unsold inventory is eliminated. Nettling enjoys these same advantages due to the similar nature of its business model. By offering content online it does not have to worry bout inventory storage and store space. Just like tunes also, Nettling is able to offer a ere wide spectrum of entertainment options. Since everything is online, the service can offer both popular mainstream content, as well as things like less popular items documentaries, independent movies and other content.A greater market segment that would have been ignored by normal retailers is getting serviced solely due to the convenient nature of online distribution. The new system is both more accessible customers. This is why people have largely embraced tunes and other systems like Nettling that follow the same philosophy. Exhibit 7: Radioed Album In Rainbows- You decide what you pay for it Source: http://reeked. Org/radioed-in-rainbows-you-decide-the-price/ The fair pricing and online distribution philosophy is also being adopted by many artists.A growing number of artists have started bypassing record companies and studios, and adopting an online distribution philosophy similar to Apples. In 2007, artists band Radioed, released their new album online through their website and fans could pay whatever their liked for downloading it. (12) The move was very successful for the band, and serves as an example of successful online distribution. In 2012, American comedian Louis C. K. Released a self produced stand up special that fans could download off his website for $5. The downloaded video could be copied and even duplicated, there were no restrictions.Despite all this, the material was legally downloaded and purchased enough times to generate $1 million in sales in lust twelve days (17). The basic core of both these business models is offering fans a convenient and reasonably priced product. The principal is very similar to the way tunes sells digital content. The process focuses on the end users and giving them the most satisfaction. The Apple model showed that people are willing to pay for music and entertainment content if the price is right. This philosophy is essentially being adopted as a viable business model in todays digital age.The end effect is a system that may be an actual viable solution to the problem of piracy. It is a mutually beneficial; system where consumers get to enjoy quality entertainment at reasonable prices, while artists also make the money they deserve. Growing competition in the digital music market The popularity of its products combined with the convenience and accessibility of he tunes store have made Apple the dominant player in the digital music business. New companies are trying to break into this lucrative market. Google recently launched its own music service, Google Music to compete against Apples tunes (19). He growth in competition is good news for customers, as it means newer Innovations, greater content and maybe even lower prices. Exhibit 8: Google Music ruses tunes vs.. Online Distribution and the decline of traditional retail In 2011, online music sales surpassed the sale of physical records (19). Piracy is growing but so is the legal sale of online music. The online music industry itself is a growing market, estimated to be worth around $6. 3 billion a year (20). The market is dominated by Apple, but as new companies like Google enter the field, it will mean greater choice and lower prices for consumers in the future.As more people purchase content online, traditional retail outlets like HEM are dying out. The growth distributed and purchased, and as the trend of online selling grows, it could lead to a Madders decline in traditional retail outlets altogether. Conclusion Apples unique business model has redefined the way we purchase and enjoy entertainment. In an age of piracy and free downloads, it has created a system where consumers willingly pay for content. Businesses like record stores and video rentals have gone under, after not being able to adapt to the changing world.

The Best Way To Get Multiple Teams To Use CoSchedule

The Best Way To Get Multiple Teams To Use Even if youre the boss, making big changes still probably isnt easy. Anytime the status quo gets challenged, humans tend to resist. And this problem is even more acute when youre leading change among peer teams. Either way, if youre adopting as your new marketing management platform, Ill share some key moves you can make. They will make your transition more efficient, effective, and even exciting yep, you read that right. You can actually get your team excited about change with a few magical tactics 🔠® This post is for you if youd like to learn how to: Prepare for resistance to change to get quick team buy in. Align with *real* problems that need solved. Cast a clear vision of what new looks like to reduce anxiety and switching costs. And away we go Get Your Teams On Board With By Preparing For Resistance People resist change because we generally perceive it as discomfort. And we run from discomfort as fast as we can. (As long as its not too uncomfortable to run 🠏Æ'†Ã¢â„¢â‚¬Ã¯ ¸ )

Analyse how an organisation can remain competitive and still implement Research Paper

Analyse how an organisation can remain competitive and still implement WLB(Work -Life-Balance)practices - Research Paper Example As a result, the issue of parental leave has received a lot of attention within the Australian society and work environments. In the light of these reflections it is therefore evident that an organization or a company would adopt ad implement attractive parental leave agreements with their employees as a way of promoting the company image in the market. This will consequently lead to a competitive advantage of such companies over their business rivals. In accordance to Shortland and Cummins (2007, p. 28), there are several costs which are associated with work places which are less flexible. For example when employees are not provided with parental leave, they often get disengaged and distracted. This leads to demotivation and attrition of a company’s employees and the resulted drop in the productivity (Guthrie, 2001, p. 180). Reduction of employee productivity also causes overall poor performance of a company within its market of operation. This reflects that the company loses its competitive advantage (Holland, Pyman, Cooper and Teicher, 2011, p. 98). Therefore, flexibility of work environment through WLB practices which are designed to offer parental leave causes companies to be more competitive. The legal system in Australia protects the rights of employees including their rights for parental leave. However, the laws as postulated by the legal system have not been enforced effectively which leads to companies failing to implement parental leave in their work agreements (De Cieri, Holmes, Abbott and Pettit, 2008, p. 98). A competitive advantage strategy can therefore be employed by a company through the parental leave employment agreement which leads to highly productive, creative and motivated workforce. This would however be achieved if a paid parental leave is provided to employees as an employee benefits form of motivation. The implementation of WLB

Film review Movie Example | Topics and Well Written Essays - 250 words - 5

Film - Movie Review Example The most enjoyable scenes of the film are the continuous spar rings of Tristram and Uncle Toby. Who believes that his role is critical as Coogan’s role, and even he calls himself the co-lead. Another part is uncle Toby’s wooing of the Wadnam (Sterne 26). The major characters in the film are Tristrim Shandy, Captain Toby Shandy and Elizabeth Shandy the minor characters are Person Yorick, Widow Wandan and Susannah. These characters work together to produce a master piece. Tristram Shandy is the lead character who is the fictional author of the child whose conception, delivery, and circumcision forms a sweeping narrative sequence. He is also the fictionalized writer of the opinions and life of Tristram Shandy. He relates to his family history and events that happened even before his birth. He also draws from his own memories. Tristram is out-spoken and opinionated. Parson Yorick is a friend of the Shandy family. He is straight-talking and light hearted. The movie portrays him as a misunderstood clergyman (Sterne 120). The widely used technique in the film is the film-within the film technique. This is evident in Tristram’s conception, birth and christening; the experiences of Uncle Toby at the Battle of Namur and the wooing of Widow Wadnam. The latter happens dreamt by Steve Coogan. Since the movie is on a novel A Cork and Bull Story, which is about a man who fails in attempting to write his on autobiography the film portrays this remarkably well by taking the form of being filming an unfilmable (Sterne

Case Study Of Starbucks In Hong Kong Marketing Essay

Case Study Of Starbucks In Hong Kong Marketing Essay Chapter 1: Introduction 1.1: Research Background and Motivation Hong Kong is a cosmopolitan metropolis, it embodies both Eastern and Western traditions. Due to its rich cultural diversity and transnational lifestyle, the city offers a wide variety of international catering which is served in more than ten thousand coffee shops and food outlets. In recent years, the rapid growth of food and beverage industry in Hong Kong draws more attention from public. According to the results of the 2011 Annual Survey of Economic Activities Restaurant Sectors amounted to HK$89,300 million in 2011, representing an increase of 6% over 2010, and 12% over 2009.( Appendix A) Analysed by Food services, in 2010 total receipts of fast food shops increased in value by 8.4% over 2009, this amounted to HK$18,719.6M. Other eating and drinking services increased by 7.4% in value, this amounted to HK$35,100.8M in 2010. (Appendix B) This result obviously shows that snack and beverage industry continues to expand in the market. Coffee is a very political commodity, Roseberry says. Among coffee men, there is a growing interest in social and environmental issues by the coffee roasters of these organizations. Coffee-consuming-world represents a kind of social lifestyle as it is rooted in centuries in the Western countries. Coffee consumption in Hong Kong is 1.1 kg per capita (World Resource Institute). Nowadays, coffee is not just a pure drink for this modern generation, it is also a symbol of new spiritual lifestyle. Eating or drinking in a coffeehouse is not only a demand for coffees quality, taste and convenience, but also pursuit of fashionable leisure and elegant lifestyle. In the popular cultural discourses, Starbucks is described as driving out local coffee shops. It imposes a standardized culture on local communities, and invites consumers into a social gathering place. This culture presents the values, beliefs, customs and tastes produced or practiced by this group of people. (Solomon, Marchall Stuar t, 2008) Snacking with colleagues or friends after work provides a major socializing opportunity in Hong Kong. Young customers prefer to visit coffee shops for leisure time. Even working people are likely to use the coffee shops as their work places. Coffee shops provide an informal setting for social encounters, and more importantly these structured environments do not command a great deal of time or money from the customers, this is a small but significant move to redefine this new lifestyle in Hong Kong. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. There is a total of 17,003 stores in the world (as of 02 Oct. 2011) and 115 stores in Hong Kong, since its first store launched in Centrals Exchange Square in May 2000. (Appendix C) Starbucks brings the coffee experience to you! This is what Starbucks commits, and indeed, it has established as the linchpins of a desirable coffee shop experience, a systematic influence on the socio-cultural. (Craig J. Thompson,2004) In Starbucks stores, people can be immediately associated with a relaxed and intelligent experience, this is just the image of Experiential Branding which Starbucks creates. Every aspect from the posters to the Starbucks logo gives the experience it intends to portray. It is the calm atmosphere which the brand presents that not only draws people into the store, but also makes people linger and return more regularly! What is Experiential Branding? It is a discipline of how consumers understand and define the brands in terms of the experience they deliver and the lenses through which they are evaluated. Experiences are a fourth economic offering. Pine and Gilmore describe in the Experience Economy in 2003, if the consumer buys the experience, he will spend time to enjoy a series of memorable events and engage himself in his personal way. Good examples are Ritz-Carlton which offers new value to its customers in hospitality experiences by its welcome gifts; and Apple which provides in-store Genius Bars to build a remarkable experience for its customers. Yet in 2006, Robert Passikoff argues in his book Predicting Market Success that the 4P Marketing Mix cannot work effectively without Customer engagement, Customer expectations and Customer loyalty(3C). These initiatives have conspired dramatically to take place of 4P Marketing Mix in todays economic world. Nowadays more and more people focus on quality of life as they are not just living for food and warmth(Pine Gilmore,1998), they are now looking for a higher spiritual experience which is a kind of environmental service to decrease their stress from work. Many researches on marketing management are for strategies, products, services, customer loyalty, customer satisfaction, and so on, but not too many on experiential marketing and branding. Although there are a lot of studies and researches on Starbucks, some other well-known companies are even less researched on Customer Experience in Hong Kong. This research will further the previous study structure to investigate the connections among Customer Experience, Brand Image and Customer Loyalty, and hope to find out how Starbucks carries out its commitment and how it strives to win the customers loyalty in this competitive market. 1.2 Research purposes Western lifestyle has been popular in Hong Kong for decades due to its special historical background. The new generation especially, eats out more often than their parents, and these new consumers have created a huge demand for leisure and carefree consumption places. As a pioneer in most new markets in the world, Starbucks seized the new information in Hong Kong and set up its first store in 2000. By May 2008, it had expanded to over 100 stores without spending much cost on advertising for this market! How actually does it attract these local consumers? Due to the economic development, the improved living standards, Goods and services are no longer enough (Pine Gilmore,1998). Todays consumers expect more from companies than ever before. The consumer environment has been gradually changed into a new experience economy era. People are seeking for a more spiritual than material experience. Catering has changed to a culture and art as customers pursue a modern and playful lifestyle. To survive in this new competitive economy, the company must not only concentrate on market strategies, brand image, innovation features, service quality, decoration and setting, but also a full range of service process planning, so as to create continuous profits for the business. Based on this researchs background and motivation, business operators have emphasis on quality of product, innovation of management, and service differentiation to create the customer experience in this keen competitive catering industry. Tom Peters (2007) believes a good brand image can attract the consumers recognition and enhance customer satisfaction gradually, to obtain customer loyalty by every positive experience. This research targets 10 Starbucks stores randomly in Hong Kong, to explore the customers experience, brand image, and loyalty, so as to find out what consumers experience on this new lifestyle, and gain in-depth understanding to develop effective marketing strategies, and to maximize the customers perceived experiential value. 1.4.1. Customer: It means a party that receives or a person who consumes products or services and he has the ability to choose between different products and suppliers. Robert Passikoff (2006) interprets that usually customers can finally find out below 4P: The Products(services) that they are interested in. The Places this product may be purchased. The Prices are competitive or not. The power and control of Promotion. Though, one important point to be noticed is that a customer does not mean a consumer, as there are External Customer and Internal Customer(Tennant,2001). External Customer is not directly connected to the organization. Internal Customer is a person who directly connects to the organization, and they may be stakeholders. In this research, customer means the person who spends money in Starbucks stores in Hong Kong. 1.4.2. Customer Experience: It refers to individuals accumulating to produce a kind of experience after a period of time or activities, by this experience, a subjective psychological state will be created(Pine Gilmore,1998). In this study, the experience is defined as a subjective mental emotional response, evaluation and cognition to Starbucks. Experience begins with an interaction between the customer and the product or the company(Dinna LaSalle,2003), thus, it cannot happen without the customers involvement. Customers spend time and money to get more memorable or more highly valued experiences (Pine Gilmore,1998), the value of experience lingers in the memories, yet experience results in thoughts or feelings and both can be positive and negative. Marketers manage to develop the positive experience. Moreover, if the company can deliver Value Experience to a customers life, that product or service will transcend its ordinary price to become extraordinary or even priceless! (Dinna LaSalle,2003) For this reason, economists summarized the recent marketing and economic research into happiness as experiences over commodities and entertainments. (Pine Gilmore,1998). Starbucks creates a calm atmosphere inside its stores to attract people to come in, linger and return. It introduces the concept of the Third Space a space other than home and work, where people can spend time studying, working on their laptops, reading, meeting friends or even holding their formal meetings! All stores have leather couches for those people who prefer to relax in comfort, and for those who want a more structured environment to study or work, there is a choice of tables with hard-backed chairs. Just like Starbucks says: Life happens over the coffee. 1.4.3. Brand image: This refers to the enterprise that provides products, services or engaged in community, it also relates to information and subjective impression in the consumers opinion.(Walters,1978) Starbucks maintains a unique coffee culture, as Zhang Xi says in Starbucks: The Kingdom of Coffee (2005), Coffee comes from west, Starbucks originates in the United States, but the culture of Starbucks coffee is from the world. This culture starts at the planting of every single coffee bean, as Howard Schultz persists in coffee quality, then merged with the traditional romantic European style of decoration in the stores, it comes out with a brand new experiential corporation culture, which is so-called today Starbucks Culture. Howard Schultz led a speech from the lectern in Shanghai National Accounting Institute on 3 June 2006, he tells the audience that Starbucks spends very little on advertising or promoting, but Statbucks brand image is recognized by everyone in the world! This is a practical example to explain when Experiential marketing is done right, the brand can be successful without expensive advertising campaigns or slashing its price! 1.4.4. Customer loyalty: This is a kind of satisfaction established by a customers full acceptance at the intended level. It also results in consumption or other derivative positive support behaviour. Customer loyalty metrics can measure how the consumer engages with a new product or service(Robert L. Desatnick,1988). Peter Drucker says, Those brands relying on advertisements cannot be better than those relying on customer loyalty. Thats why without customer loyalty and higher levels of engagement, business cannot be successful. Below are the examples that to recognize customer loyalty is a great profitable factor: Starbucks: Starbucks originally opened in Seattle in 1971 as a store that sold coffee beans equipment. Since Howard Schultz joined the company in 1983, the brand name now owns more than 17,000 stores, in over 55 countries around the world. This is just the best evidence that loyal customers contribute to the rapid growth of the business. Google: Have you ever noticed that Googles IPO price was US$85 on Aug 19, 2004? Today it is worth US$ 655.76 per share, that is an increase of 7.7 times over eight years. Its success has great relevance to its Google Loyalty Programs. Apple: How many people could ever have imagined the speed and growth of Apple? From its annual report in 2011, its net sales amount comes to US$46,333 Million, compared to 2010 which was US$26,741 Million, it has increased by 73% within ONE year. It is not easy to find if Apply offers any loyalty programs or discounts, but indeed Apple can win its fans loyalty through its rapidly changing products! It meets customers expectations and excitement.