Marketing Plan - 1807 Words

| Marketing Plan | TODO’s | | Connie Brewer | 4/27/2010 | Marketing Plan for errand service. | Outline I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs†¦show more content†¦Non Financial Goals I will donate a percent of my earnings to M.A.D.D. Mothers Against Drunk Drivers for their help with regulating laws for drunk drivers. And donate time with A.A. Alcohol Anonymous Core Competency and Sustainable Competitive Advantage Everyone needs a little help every now and then for those unexpected events in life we all encounter. There just aren’t enough hours in the day to get everything done. Well that’s where we come in to help turn that day around and lend a helping hand. We will have an advantage by promoting green with advertising let us do your errands to keep traffic emissions lower. IV: Situation Analysis SWOT Analysis Strengths: * Good, reliable and safe * Excellent customer service * Low overhead * Lived in Bakersfield all my life so know the area and shortcuts to save on drive time * Excellent driving record * Bonded employees for no security leaks Weaknesses: * Economic factors * Price of gas * Not enough beginning customers * Wrong type of advertising Opportunities: * The middle class families have not been affected by the recession yet, which means that they are still sitting pretty. * Only a few delivery services in town to compete with * Everybody has errands * To build strongShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Gender Wage Gap Within Society - 1281 Words

Throughout history females have never been treated fairly compared to their male counterparts. The gender wage gap has been a real and prevalent thing in our society. Even in the present, women are inclined to get lower salaries than men throughout the world, and most importantly the United States where the constitution says â€Å"all men are created equal.† All salaries are on a weekly basis and percentages are cents a woman earns per dollar a man earns. Though many are currently working to fix the situation, there is much we can do as individuals to stop discrimination in the work force. The United States’ wage gap is caused by discrimination against women, who have less opportunities for higher paying jobs, and in order to eradicate this issue in our country and worldwide, women need to be treated impartially in the workforce. There are many reasons why the gender wage gap exists in society. One of them is that there is blatant and unconscious bias againstst these women that have built up over centuries . In America women have equal access and completion rates (add some statistics on this?)receive the same amount of higher education and in some places, even more than men, but they still don’t necessarily have the same opportunities after they graduate. Many women end up with lower level and therefore lower paying careers. This also isn’t necessarily a result of women not being ambitious enough, most women are simply unable to work as much as men and some even quit their jobsShow MoreRelatedThe Gender Wage Gap Within Society1050 Words   |  5 Pagescounterparts. The gender wage gap has been a real and prevalent thing in our society. Even in the present, women are inclined to get lower salaries than men throughout the world, and most importantly the United States where the constitution says à ¢â‚¬Å"all men are created equal.† All salaries are on a weekly basis and percentages are cents a woman earns per dollar a man earns. Although, there is much we can do as individuals to stop discrimination in the work force. The United States’ wage gap is caused byRead MoreGender Inequality And Gender Equality Essay1540 Words   |  7 Pagesmyth about gender equality. It isn t a reality yet. Today, women make up half of the U.S. workforce, but the average working woman earns only seventy-seven percent of what the average working man makes. But unless women and men both say this is unacceptable, things will not change† stated Grammy Award winner, Beyoncà © (Knowles-Carter 34). Although in the twenty-first century, women are still fighting for equality to simply be paid the same amount as men. The main causes of this gender inequalityRead MoreGender Wage Gap By Susan B. Anthony875 Words   |  4 Pagesmovement was just beginning in the United States. Even after al l this time, the gender wage gap is a still hot topic in the United States today. Popular stars and politicians including Kate Winslet, Jennifer Lawrence, and Hillary Clinton all have something to say about it. There is even a section of thewhitehouse.gov dedicated to discussing the gender wage gap which is the comparison of women s wages to men’s wages in the United States (â€Å"Equal Pay†). It is pretty common knowledge in the United StatesRead MoreEqual Pay Act Of 19631382 Words   |  6 Pagesreceiving less pay than males in the workforce is known as the Gender Wage Gap. Equal Pay Act of 1963 The wage gap has been a problem in the workplace for a long time now, but we are seeing constant progress. In 1963, the Equal Pay Act was signed into place, this law was passed to try and abolish any type of wage disparity based on gender. This law has made a difference in our country with closing the wage gap. The problem remains that the wage gap continues to close at very slow rate. In 1963, women earnedRead MoreWomen s Unequal Treatment Of Women1139 Words   |  5 PagesVirtually, every known society past and present, women have not been treated as an equal to men. According to (UN NATIONS WEBSITE DEFINITON OF UNEQUAL TREATMENT of women CITATION HERE)it is unequal treatment of individuals based on their gender. UN agencies and most governments agree on the principle of gender inequality. The question at large is what accounts for the difference between the rhetoric of equality and the reality of inequality? The single aspect of gender inequality of men and womenRead MoreThe Indu strial Revolution : The World Into The Forward And Advanced World We Live1387 Words   |  6 Pagesmuch of society, primarily the lives of women; although women were given job opportunities, their lives during the industrial revolution were unfortunate due to the working conditions, large wage gap, and lack of a social status. The Industrial Revolution is defined as an economic transition in society, specifically involving the means of production. The Industrial Revolution was started in order to specialize, mechanize, and organize the means of production, in turn reforming society as a wholeRead MoreDiscrimination, Policies, And The Gender Wage Gap1088 Words   |  5 Pages Discrimination, Policies, and The Gender Wage-Gap   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For decades, the gender wage-gap has been an ongoing issue in Canada. Since then, women’s rights have changed and allowed them to obtain career positions much like men. Although women have successfully fought for their rights, the issues of the gender wage gap, and sexist stereotypes continue in Canada. The Canadian Government needs to strengthen its discrimination policies so it can rectify and allow for equal opportunity, support parentalRead MoreGender Inequality : Gender Pay Gap975 Words   |  4 PagesThe gender pay gap in Hollywood The gender pay gap is the difference in pay earned by men and the pay earned by women.( Pay Equity Commission, 2012). There are various ways in measuring the pay gap between genders, such as full- time or full- year wage. Statistics Canada data ( 2012) displayed that the gender pay gap in Ontario was 26% for full- time and full- year employments, which means for every C$1 earned by a man, a woman earned 74 cents( Pay Equity Commission,2012).The pay gap has been narrowingRead MoreGender Pay Gap : Inequity, Work And Society1482 Words   |  6 PagesGender Pay Gap: Inequity, Work and Society In Australia over the last 20 years, it is documented that a person’s income and wages, differs based on one’s gender, known as the gender pay gap (The Conversation, 2017; Workplace Gender Equality Agency (WGEA), 2017c). This paper will discuss what a gender pay gap is, various economic explanations for this gap, summarise sociological responses, and identify possible policy recommendations and their implications. The gender pay gap is generally measuredRead MoreWomen Have Always Seen A Gap In Pay, But Recently The Dispute1639 Words   |  7 PagesWomen have always seen a gap in pay, but recently the dispute about the gender wage gap has aroused and angered many in the U.S. Many Americans have labeled businesses as sexist due to the gap in pay among men and women. As many people know, men and women have many differences such as caring for children, different interests when it comes to the workforce, and many others. Naturally men and women have many differences that cause a bit of a gap when it comes to pay. While gender is most definitely a

Accounting and Finance for Manager

Question: Analyse the financial accounting of the company. Answer: Introduction Financial accounting is one of the most important aspects of a company. It is the financial accounting that provides the information about the performance of the company in the financial aspect. With the proper understanding of the financial accounting, it is possible to understand and assess the fact as to whether the company is making profits or losses (Berk and DeMarzo, 2007). In the given case, the financial accounting of Kenya power lighting system will help to determine the performance of the company. Kenya power owns and is responsible for the operation of most of the electricity transmission and the distribution system of the country. The organization is responsible for selling electricity more than 26 lakh customers (Eckbo, 2007). The main objective of the company is to plan for the generation as well as supply of enough electrical power. The government is the owner of 50.1% of the shares while 49.9% of the shares are privately owned. This study will help to shed light how t he financial condition is used to assess the performance of the company. Scope The study helps to provide an in-depth analysis of the financial accounting of the company. The financial accounting will provide the knowledge about the performance of the company (Holton, 2012). With the help of the financial accounting the financial conditions of the company are assessed and understood. Aims and Objectives The primary aim of the project is To understand how the financial accounting that will help to understand the performance of the company. To determine the key roles of financial accounting in assessing the performance of the company (Kew and Watson, 2012). To calculate the key financial ratios of the company. To determine and evaluate the financial position of the company. Accounting function Kenya power and lighting company limited operates electricity transmission and engaged in the retail and distribution of electricity in bulk. The company basically operates in four regions: Mount Kenya, West Kenya, Coast and Nairobi. The interconnected networks of distribution and transmission lines cover around 57,879 kilometres (Kieso, Weygandt and Warfield, 2007). The key mandate of the company is to plan for maximum transmission capacity and electricity generation to meet the demand and maintain the distribution of power and retailing and transmission network of electricity. The principle shareholder of the organization is government of Kenya. The government has the stake of 50.1% and it is listed on Nairobi Securities Exchange (Kieso, Weygandt and Warfield, 2011). The key resource of the company is to provide quality services to their customers and providing maximum profit to their shareholders. The board of trustees of the company is accountable to the members to ensure that the fund accumulates with highest standard and law of business ethics and corporate governance. The board ensures that the fund is used in the interest of members and shareholders (Warren, Reeve and Duchac, 2007). The corporate governance is significant for the appropriate operations of the company. The accounting plays a important role in the preparation and presentation of financial statements. The income statement shows the income, expense, profit or loss of the company. Therefore, it helps to determine and analyse the financial position of the company (Wolf, 2008). The financial ratios are calculated on the basis of the accounting information. The managerial accounting helps to deal with the operational reports that distributed within the company. On the other hand, financial accountings comply with different accounting standards and providing information to the stakeholders of the company. Financial accounting analysis The financial accounting analysis helps to determine and evaluate the financial position of Kenya power and lighting company. The financial statement of a company includes income statement, cash flow statement and balance sheet. The income statement demonstrates income, profit or loss, expense of the organization, balance sheet demonstrates the assets and liabilities and cash flow statement demonstrates the inflow and outflow of cash (Berk and DeMarzo, 2007). The working capital management helps to determine the funds required for operating day to day operations. It ensures that the company is able to continue all its operations and ability of the company to satisfy operational expense and short term debts. Financial accounting helps in recording the monetary transactions as well as in providing the reports of the transactions when required. There are three main types of financial reports that help the users in deciding the financial position of the firm as well as help the users in taking essential financial decisions (Eckbo, 2007). These are balance sheet, income statement and cash flow statement. The balance sheet provide the information of the asset and liability of the firm, income statement give the information about the profit and loss of the firm during the financial year. Furthermore, the cash flow statement help in recognizing the inflow and out flow of cash during the financial year. The financial ratios help to determine and evaluate the profitability, efficiency and liquidity level of the company. The profitability ratios show the profit margin, efficiency ratios shows the efficiency and liquidity ratios shows the liquidity of the company (Holton, 2012). The ratios and facts and figures will help to compare with the competitors in the market. The auditors play an important role in the preparation and presentation of financial reports fairly and accurately. The corporate social responsibility states that the business operations should be favourable to environment, society and stakeholders. The financial reports help to determine and analyse the financial position of the company as well as future development. It is the responsibility of the management to take appropriate steps for the development of the company. Financial management analysis The Financial management analysis helps to determine and evaluate the financial statements of the company in the given accounting year. The analysis shows the key items and trend lines of profit margin, debt, account receivable, cash availability, liabilities, assets, equity and other key items (Holton, 2012). The financial management strategies help to allocate the resources appropriately and capital budgeting determines the long term investments of the company. The investment planning is important for the development of an organization. The capital budgeting shows the annual budget of the company and its investment strategies. Milestone Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Main Activities/ Stages Selection of the topic Preparation of the research proposal Preparation of accounting function in the organization Preparation of financial accounting analysis of the organization Preparation of management accounting analysis of the organization Preparation of financial management analysis of the organization Conclusions and SWOT analysis Comparing findings and discussions Final analysis of research Conclusion and recommendations Submission of the research study Conclusions and SWOT analysis The financial management analysis helps to determine and evaluate the financial condition of Kenya power and lighting company. The financial condition shows the long term development and future planning of the company (Warren, Reeve and Duchac, 2007). The SWOT analysis of the company will help to determine the strength, weakness, opportunities and threats in the current market environment. References Berk, J. and DeMarzo, P. (2007).Corporate finance. Boston: Pearson Addison Wesley. Eckbo, B. (2007).Handbook of Corporate Finance. Burlington: Elsevier. Holton, R. (2012).Global finance. Abingdon, Oxon: Routledge. Kew, J. and Watson, A. (2012).Financial accounting. Cape Town: Oxford University Press. Kieso, D., Weygandt, J. and Warfield, T. (2007).Intermediate accounting. Hoboken, NJ: Wiley. Kieso, D., Weygandt, J. and Warfield, T. (2011).Intermediate accounting. Hoboken, NJ: John Wiley Sons. Warren, C., Reeve, J. and Duchac, J. (2007).Accounting. Mason, OH: Thomson/South-Western. Wolf, M. (2008).Fixing global finance. Baltimore, Md.: Johns Hopkins University Press.

The American Dream in Raisin in the Sun Research Paper Example

The American Dream in Raisin in the Sun Paper Name: Tutor: Course: Date: We will write a custom essay sample on The American Dream in Raisin in the Sun specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The American Dream in Raisin in the Sun specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The American Dream in Raisin in the Sun specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The American Dream in Raisin in the Sun Individuals from all lifestyles in America dream of vast opportunities and freedoms. The concept of the American dream has influenced the way many Americans think about life and success. The ordinary American envisions a successful life from all fronts including love, business and fame. The American dream is all about having aspirations and striving to achieve them. A Raisin in the Sun captures the story of an American family in their struggle to achieve their American dream. In the play written by Lorraine Hansberry, each individual in a Black-American family has a dream that they want to achieve. The family is however faced with many challenges that hamper the achievement of these dreams. Members of the family are captured in the midst of a struggle for success and a shortage of opportunities. Members of the family are captured in a struggle for the limited financial resources in their possession. Raisin in the Sun is therefore an indictment of the American dream and its emphasis o n financial success. The fascination with being materially wealthy in the play is evident especially among the younger and more robust members of the family. According to Paul P. Reuben’s article on the American dream, the real purpose of the Dream has long been distorted (Reuben, 2011). The pursuit of financial success represents a far-flung shot from the original intentions of the notion of the American dream. The American dream consisted in seeking justice, freedom, unhindered participation in economic activities and a better for future for the coming generations. These factors were supposed to be the motivations behind the pursuit of the American dream. Any other motivation other than these was ill advised. In Raisin in the Sun, the $ 10000 received from the elder Walter’s insurance generates a lot of conflict since all the family members want to use to achieve their dreams. They are all focused on their own financial stability. The version of the American dream captured in this play leans on individualism. As Reuben says, Americans had turned the American Dream into a vehicle for individual uplift (Reuben, 2011). Each i ndividual in the family has different aspirations. None of them shows any concern for the other’s dreams. It is an individualistic contest of sorts. Walter wants to invest the money in a liquor store, and Beneatha wants the money to be used on her college education while their mother intends to use the money to purchase a house for the family. Hansberry tries to point out this misunderstanding of the American dream and its possible effects on the original motives of the American dream. He uses Walter to portray this skewed version of the American dream. In a Raisin in the Sun, Hansberry criticizes the American dream by using Walter’s misunderstanding of the notion. Hansberry tries to reflect on how important the aspects of freedom and a better life are compared to financial wealth. She highlights the evident changes that have occurred in the understanding of the American Dream. Walter envies Charlie Atkins because he owns a dry-cleaning business that is performing quite well. Walter embodies a classic form of the American dream, the fascination with material wealth. In fact, Walter tells his mother that money is life and that there was a time when freedom and other fundamental needs were life, but that has long changed (Hansberry 74). The author understands how much the notion has been distorted and tries to show how much freedom, economic participation and a better future for the children had been overshadowed by material wealth. Walter is determined to see his dreams fulfilled and will stop at nothing to gain wealth. He ref uses to heed his mother’s attempts to stop him from investing in the liquor shop. Because of this obsession with wealth, he refuses to listen to Ruth’s advice on the honesty of his business partner. Since its inception, the American dream was not a dream of wealth and economic betterment but a dream of a better life for everyone, diverse opportunities to those who are able and overall social order. Hansberry in the play mocks this notion. From her perspective, certain circumstances make it difficult to achieve the American Dream. Walter, for example, meets racial prejudice, discrimination and poverty in his quest for success. These factors hinder his pursuit of the American dream. The play shows how some factors in the environment one lives in can make achievement of the American Dream impossible. Walter lacks the money to make his investment in the liquor store. In the play, the Younger family as a whole aspires to gain wealth and acceptance in the white society. This represents the distorted and misunderstood version of the American dream. While gaining acceptance in white society is a viable semblance of the American dream, financial success is not. The Raisin in the Sun iden tifies the most significant factor of the American dream today that has overshadowed the other more fundamental issues. The inability of the country to provide opportunities for even the less privileged to pursue their dreams is a failing of the American dream. People like Walter and Beneatha find it difficult to succeed because the available conditions do not favor them. Hansberry reveals the enormous challenges facing the less privileged in achieving the American dream. According to Raisin in the Sun, priorities have shifted from those that want to achieve social order to individualistic motives. Perhaps, what she wants to put across is that the American dream regenerated into one served by materialistic motives. Americans are increasingly being driven by material concerns rather than the pursuit of individual freedoms and privileges. Works Cited Hansberry, Lorraine. A Raisin in the Sun. London: Methuen Drama, 2011. Print. Reuben, Paul P. â€Å"PAL: Appendix S: The American Dream.† PAL: Perspectives in American Literature- A Research and Reference Guide, 10 Nov. 2011. Web. 18 April. 2013. Available http://www.csustan.edu/english/reuben/pal/append/axs.html